Empowering the most enaged professional travel advisors in the industry.
Why Invest in the Engaged Travel Collective?
The Engaged Travel Collective gives preferred partners a focused way to invest in productive, professionally managed agencies that reinvest in growth. It complements each agency’s existing industry relationships while creating a more direct opportunity to generate measurable results for everyone. The group is not designed to train advisors, manage sales initiatives or become another layer between agencies and their partners. Its purpose is to help partners recognize the collective value of a small group of professionally managed, growth-focused agencies.
Lower Cost to Produce Meaningful Growth: Consider the resources required to educate, engage and service 1,000 advisors compared with approximately 60 highly productive professionals capable of generating comparable sales. Fewer advisors mean fewer partner resources are required to support each dollar of production. These are efficient, high-value sales teams that partners should want to empower.
The Agencies Build the Sales Force: Our agencies are focused on sustainable growth. We reinvest in recruiting, onboarding, training, coaching and supporting our advisors, along with the technology, management and infrastructure they need to become productive professionals. Instead of pursuing scale primarily through advisor enrollment and maximum commission pass-throughs on limited production, we invest in increasing advisor productivity, creating client demand and growing total sales. We grow through production, not enrollment.
Owners Can Move the Business: Our owners work closely with relatively small, engaged teams. We can communicate priorities, influence advisor attention and make decisions quickly. Partners are not trying to activate an enormous roster of largely disconnected sellers.
Small Increases Can Produce Meaningful Returns: Because our agencies reinvest their earnings, even a modest increase in compensation can also help fund:
Marketing and lead generation
Advisor recruitment and development
Technology and operational support
Client events
Additional (professional) staff
New sales and growth initiatives
Better compensation does more than reward production. It gives us greater capacity to create future demand, increase sales and reinvest again. Partners are helping fund a cycle of sustainable growth.
Professional Advisors Produce Better Business: Experienced advisors qualify clients, recommend appropriate products, set realistic expectations and manage the details correctly. That can mean stronger conversion, fewer avoidable problems, happier travelers, greater loyalty and more repeat business. Professional advisors do not simply generate bookings. They protect the partner’s brand and strengthen the customer relationship.
Greater Stability Supports Better Growth: At our size, production may rise with one partner one year and another the next. Too much time is spent negotiating temporary bonuses, gift cards and marketing incentives to compensate for fluctuating commission tiers. Collective recognition creates a more stable foundation, allowing agencies to concentrate on their clients, invest in growth and sell the products that are genuinely the best fit.
Results Are Verifiable and Promotable: Collective production can be documented, easily shared and independently verified, allowing partners to measure actual sales, production per advisor and year-over-year growth. This also makes the Collective a focused, manageable test group for new compensation, marketing or engagement strategies, with anonymized results that partners coulld use to demonstrate what is possible with larger distribution organizations.
Invest in the Right Measure of Scale: When there are such a large differnece in the size of agencies and business models, total agency sales do not tell the whole story. Partners should also consider:
Production per advisor
Cost to support that production
Professionalism and client satisfaction
Agency investment in growth
Ability to influence business
Quality and sustainability of the sales
Invest in productive professionals, the agencies developing them and the growth they can create.